Frogparking: The Next Generation Parking Technology

Efficient and sustainable transportation infrastructure is a key enabler of smart cities. One essential component of this infrastructure is advanced parking management systems, which can improve traffic flow, enhance the user experience, and generate revenue for local governments.

Implementing these systems, however, comes with a host of challenges, including high implementation costs, limited technical expertise, data privacy and security concerns, and the need for interoperability and standardization. Addressing these challenges is crucial to ensuring long-term sustainability and profitability.

A leading parking management solution provider, Frogparking is committed to overcoming these challenges for cities and local governments with its end-to-end solution. Its new-generation parking solution—a symbiosis of future-proof technologies and advanced digital services—equips parking operators with powerful tools and resources to efficiently manage their parking spaces.

Frogparking’s bespoke, all-inclusive parking technology revolutionizes the parking experience for all, helping unlock the potential of parking spaces with a 31 percent increase in utilization when using guidance lights, dynamic signage, and a mobile app with live availability. It helps owners maximize revenue while ensuring a 45 percent increase in multi-level facility utilization and a 30 percent decrease in cruising.

“Our solution is honed over a decade of development to deliver a seamless and hassle-free experience for all, addressing the top two pain points; integration and future-proofing,” says Shareena Sandbrook, CEO and co-founder of Frogparking. “Our solution results in reduced traffic congestion with a significant decrease in carbon emissions from cars for a more sustainable smart city focus.”

Helping Unlock the Potential of Parking Spaces

Frogparking’s parking technology is ideal for clients looking to efficiently manage their parking access and revenue control operations. Its in-house team of engineers and software developers has designed, developed, and manufactured various parking access and revenue control products, including contactless parking payment kiosks, self-reset barrier gates, and entry and exit license-plate readers (LPR). Together, they help control traffic and seamlessly create the best experience for every user.

Its ergonomically designed kiosks can be easily installed at exits, entries, and inside. Integrated with the parking systems, the LPR technology can facilitate contactless and frictionless entry and exit, ultimately making a significant difference in clients’ access control operations. Frogparking allows them to take hold of their revenue by leveraging its dynamic pricing features powered by a fully customizable rates engine and pricing rules. Its solution allows owners to set various rates for different times of the day, week, or season. Dynamic pricing helps maximize earnings and improve profitability. It ensures a 54 percent increase in revenue with surge pricing and a 12 percent reduction in administration costs for leased parking. Further, Frogparking’s smart city platform allows the connectivity of multiple IoT devices to be collated and reported on from one dashboard multiple cashless payment options including Apple Pay, Google Pay, WeChat, AliPay, web app payment and mobile app payment.

The Frogparking-powered mobile applications are designed to quickly offer parking permits and validation to users and collect payments without hassle. It streamlines the parking process with features like real-time parking availability, payment options, and the ability to reserve a space in advance. This eliminates the stress and frustration of finding a parking spot. These applications complement its parking guidance solution with the live parking availability and ‘Find my Car’ features.

Frogparking’s Parking Guidance system makes navigating parking structures effortless. It uses laser lidar technology to detect the presence of vehicles and display the available parking spots in real-time. The unique combination of its sensors, LED guidance lights, and dynamic way-finding signage directs drivers to available parking slots and facilitates a seamless flow of traffic.

Our solution results in reduced traffic congestion with a significant decrease in carbon emissions from cars for a more sustainable smart city focus

Further, Frogparking can help owners optimize their parking capacity by providing data on parking utilization, duration, and peak hours. By analyzing this data, owners can adjust rates and optimize parking availability to maximize space and increase revenue. It can help owners provide better customer service by reducing wait times and offering a seamless parking experience, ultimately increasing customer satisfaction and leading to repeat business, generating more revenue. Curbside management and transportation integration with Frogparking’s apps are integratable with Uber, Lyft, Bus, and Trolley trackers.

Offering Seamless Parking Operations

“Our software solutions help parking asset owners improve customer experience and overall satisfaction by leveraging real-time data, which is crucial for a smart city operation,” says Kahu Swanson, CTO of Frogparking.

The data is collected and analyzed in real-time from multiple sources, including parking sensors and reports, to give owners a clear picture of their parking operations. The comprehensive FrogOne dashboard makes it easy for them to set policies, make informed decisions, and monitor performance from a single, intuitive interface. Frogparking can provide real-time parking availability information to customers, increasing convenience and making it easier for customers to find parking. Making parking easy will increase the number of customers and generate more revenue for owners.

“Just as one system manages their contactless payments, parking guidance, and other elements, one dashboard reports on all these functions, giving them live and historical data about the parking asset,” says Don Sandbrook, technical director and co-founder of Frogparking.

Its in-house data analyst team helps owners make sense of the data generated by their parking operations and turn them into actionable business intelligence. The team works closely with each customer to understand their business goals and objectives and provide customized recommendations.

Providing Multi-Use Capabilities

Frogparking’s solution is leveraged by the eighth-largest city in New Zealand, with a population of over 82,000 and weekly traffic of 120,000 vehicles. With a full-scale deployment of hardware and software, including 3,000 solar occupancy sensors, a mobile payment app, an intelligent enforcement app for wardens, and cloud-based reporting and analytics software, the solution simplifies parking for users with improved efficiency for the city. Frogparking’s system provided the council and local ratepayers with excellent value for money.

The solution is easier to operate as there aren’t multiple software packages or dashboards to navigate. Frogparking takes care of the maintenance and repair if there are any issues.

In the end, there’s only one supplier, management system, dashboard, and data aggregator for all needs. As a result, Frogparking is able to reduce their traffic congestion and carbon emissions by 31 percent using its dashboards, reporting, sensors and live dynamic signage managing parking inventory and supply and demand of parking using its sensor information.

In fact, Frogparking’s barrier units’ magnetic coupled arm made of lightweight materials reduces costs significantly. Its automatic resetting feature reduces damage repairs and ongoing maintenance costs by 54 percent. Payment kiosks have fewer moving parts being a cashless system and are theft resistant, meaning its PARCS system reduces maintenance costs by 32 percent. This saves over 50 percent in maintenance costs and also reduces material waste with Frogparking’s durable, damage resistant hardware.

In another example, to help ease the parking pains, Frogparking delivered a complete smart-city parking platform to the City of Laguna Beach. With over 23,000 permanent residents and nearly seven million annual visitors, finding a parking space was difficult and people searching for parking created serious congestion issues in the downtown area during the busy summer months.

The platform encompasses a range of Frogparking hardware, software, and integrations with existing third-party hardware. The App as it’s known locally, delivers real-time parking availability, payment, and find my car straight to the hands of over 200,000 people who have downloaded the app since going live in June 2019. Frogparking’s technology is making a difference in the City of Laguna Beach, delivering a better experience, reducing congestion, and ultimately improving the customer’s journey to the city.

Developing the World of Future-Focused Parking

Frogparking’s success can be attributed to its highly skilled workforce and leadership team with expertise in operating global businesses. The founders, including the CTO and technical director, have a proven track record of developing cutting-edge technologies in past entrepreneurial ventures. Its engineering team consists of highly educated individuals and data scientists.

With a solid track record of delivering cashless payments, dashboards, and analytics technology, Frogparking continues to be an innovator in the smart city space with successful deployments renewed by satisfied clients.

Its ultimate goal is to improve traffic flow, reduce congestion, and report on all aspects of sustainability related to a smart city.

“A New Zealand-based, yet global business, we are taking on the world of future-focused parking,” says Matthew Robertson, CFO of Frogparking. “Our ultimate goal is to identify the problem each customer has and create a solution that is going to not only increase user satisfaction but also guarantee an increase in revenue for our customers.”